Augmented Reality (AR) is a new media, but also an odd one. It is still forming and expanding. Moving into new territories and taking on new roles.
I have 3 years of experience of working with AR. Working on The Little Mermaid at Books & Magic was a different experience from previous work and presented some new challenges when it came to designing a game on the AR platform. The prototype took almost a year. We were one of the first to explore this, and we learned a lot.
AR still has a lot of unused potential, and I'd love to get back into a AR project. Definitely exciting times ahead for AR.