Could Augmented Reality (AR) transform printed books into interactive gaming platforms? What game designs would thrive in this format, and how deep should the experience go?

"The Little Mermaid" is the innovative brainchild of Mark Folkenberg, founder of Books & Magic. I collaborated with Mark to bring his vision to life. Inspired by Hans Christian Andersen’s globally beloved tale, known for its rich visual settings, the AR book launched in 2017. This project proved that books with AR can indeed serve as engaging gaming platforms.

The team included Stephen Meldal Foged, who handled the 3D work, Jens Juul Jacobsen, who programmed the experience, David Filskov, who crafted the sound effects, and Jonas Frederik, who composed the music.

The book is available here.